Learn about this innovative product, which aids beginner and expert fishermen. Find fish stories, product descriptions and ordering details.

Offers hand-crafted fishing lures from Switzerland for use in catching trout, walleye, pike, salmon, and other freshwater fish.

Basic page describing how to build a green fishing light and how to use it to attract fish.

Reel in the Mangler, a spin-fishing lure created for lake or river fishing for salmon, trout, bass, steelhead and pike.

Catch the big one with this buzz bait product for freshwater fishing. Review the models and their features, or learn how to order.

Sells the Strike On! bite detector, Willow Clacker, Hammerin' Hairs and Powerbuzz lures, and bass, freshwater and ice-fishing gear.